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ASDA Foundation
We believe in getting behind the local causes our colleagues have chosen to support.
For us, sharing their passion is the ideal way to give something back to the communities that support us. That is why we set up the ASDA Foundation, which through a range of projects supports good causes across the UK.
Foundation Projects…
Fantastic projects nominated by our ASDA colleagues.
The Foundation
The ASDA Foundation is our charitable trust which was set up in 1988 to support local good causes chosen by our colleagues, and is funded by profits from the mid-week national lottery.
We see the foundation as one of the many ways to give something back to the communities that support us. That’s why we lend a hand to the wide range of good causes with which our colleagues are involved — including everything from local charities and playgroups to football teams.
The ASDA Foundation is primarily for colleagues who have already raised money for their chosen cause through their store or depot, and require additional support.
Bothwell Park Special Needs School — just one of the many projects supported by the ASDA Foundation.
Who we support
Under the Foundation's terms, we will assist any charity in the UK, as well as people and projects who require financial assistance, providing they have the support of local ASDA colleagues.
Because we receive thousands of applications each year, we are not able to support every cause, and cannot consider applications where the donation will be used to pay salaries or where it will be added to general funds.
We will always look at each application based on these criteria and on the individual merits of the cause, and its potential benefits to the local community.
ASDA supports a variety of good causes throughout the UK.
ASDA Foundation projects
You can read more about projects the ASDA Foundation has funded in the last 12 months by taking a look at our ASDA Foundation projects section.
How to apply
Unfortunately, The ASDA Foundation can only support a limited number of requests received direct from registered charities and local community groups.
We are set up to support requests which have the direct support and involvement from our colleagues locally. Please contact your local Store or Depot to see if this is something they are able to support.
What can you apply for?
The ASDA Foundation is set up to assist any charity in the UK as well as people and projects who require financial assistance. The ASDA Foundation won't consider applications where the money is to be used for salaries or will be paid into general funds.
How to apply?
The ASDA Foundation receives many requests for support each year so unfortunately we can't support each cause that applies.
We will look at each application based on criteria and merit - this is why you should provide as much information as possible on the application on how this will benefit the local community.
What happens then?
Once the Trustees have made their decisions (based on the information you provided) you will be informed whether your application was successful.
Your donation will then be paid in the form of a cheque from the ASDA Foundation and we look forward to supporting you and the good causes in your community.
The Trustees' decision and discretionary is final.
ASDA Foundation Trustees
The ASDA Foundation has a dedicated manager plus 8 Trustees to oversee its affairs.
The Trustees are:
Foundation Manager
- Julie Ward
- - ASDA House
Internal
- Mike Snell
- - Chairman
- - Director
- Marie Gill
- - Head of Industrial Relations
- Clive West
- - Operations Director in George
- Deborah Grass
- - Head of Local Marketing and ASDA in the Community
- Annmarie Rocks
- - Store Events Co-Ordinator
- - Parkhead
- Martin Reynolds
- - Depot Events Co-Ordinator
- - Lutterworth
External
- David Wickert
- - Chapel and York
- - London
- John Cookman
- - Retired ASDA Director
All of our trustees are passionate about supporting and making a difference to local charities and the communities where we live and work.
The trustees meet once a quarter to go through the management accounts, looking at new ideas the Foundation can be involved with to make sure the Foundation supports as many local charities/community projects as possible throughout the year.
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