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    <title>About ASDA - Our Stories</title>
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    <lastBuildDate>Thu, 13 Aug 2009 14:00:00 GMT</lastBuildDate>
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      <guid isPermaLink="false">http://your.asda.com/2009/8/13/asda-s-average-length-of-service-over-five-years-for-first-time</guid>
	  <pubDate>Thu, 13 Aug 2009 14:00:00 GMT</pubDate>
      <link>http://your.asda.com/2009/8/13/asda-s-average-length-of-service-over-five-years-for-first-time</link>
      <title>Asda's average length of service over five years for first time</title>
      <description>On the day Walmart releases its latest financial results, Asda announced that more than 67,000 of its colleagues have now clocked up at least five years service for the supermarket, an increase of 10% on last year.</description>
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      <guid isPermaLink="false">http://your.asda.com/2009/8/13/asda-wins-market-share-as-customer-numbers-reach-record-high </guid>
	  <pubDate>Thu, 13 Aug 2009 14:00:00 GMT</pubDate>
      <link>http://your.asda.com/2009/8/13/asda-wins-market-share-as-customer-numbers-reach-record-high</link>
      <title>Asda wins market share as customer numbers reach record high</title>
      <description>Asda has continued to grow its market share, through increased sales volumes. This growth has been driven by attracting more customers by lowering prices and improving product quality.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/312</guid>
	  <pubDate>Wed, 29 Jul 2009 08:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/312</link>
      <title>ASDA responds to ASA ruling</title>
      <description>Asda has responded to ASA's ruling that Tesco adverts comparing the cost of shopping at Tesco with Asda were misleading.</description>
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      <guid isPermaLink="false">http://www.about-asda.co.uk/stories/didcot.asp</guid>
	  <pubDate>Mon, 27 Jul 2009 14:30:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/didcot.asp</link>
      <title>ASDA unveils greenest ever depot</title>
      <description>Supermarket reduces its environmental impact with new 42 million pound distribution centre.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/311</guid>
	  <pubDate>Tue, 21 Jul 2009 08:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/311</link>
      <title>Families £12 a week better off - according to ASDA income tracker</title>
      <description>Increase in spending power welcomed, but most people expected to save or pay off debt.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/307</guid>
	  <pubDate>Fri, 10 Jul 2009 08:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/307</link>
      <title>ASDA cuts carbon footprint of beef by over a third</title>
      <description>ASDA has become the first British retailer to sell low carbon beef. As part of a ground-breaking programme to measure the carbon footprint of its meat, it has developed a range of beef with a carbon footprint over a third lower than the standard 24 month beef. This is the lowest carbon footprint in the industry.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/306</guid>
	  <pubDate>Thu, 9 Jul 2009 11:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/306</link>
      <title>ASDA moves Petrol and Diesel to 99.9p Nationwide</title>
      <description>"Little justification for selling fuel above 100p per litre" David Miles, ASDA Commercial Director as average UK pump prices stood at 103.8p a litre for unleaded and 105.1p for diesel</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/304</guid>
	  <pubDate>Mon, 15 Jun 2009 12:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/304</link>
      <title>On yer’ Bike (For Less)!</title>
      <description>ASDA launches cheapest bicycle in the UK</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/303</guid>
	  <pubDate>Tue, 2 Jun 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/303</link>
      <title>ASDA share scheme pays out £43m bonus to colleagues</title>
      <description>Largest Ever Sharesave Payout Rewards Savers with 150% Total Return on Investment</description>
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      <guid isPermaLink="false">http://www.about-asda.co.uk/stories/chris-hoy.asp</guid>
	  <pubDate>Thu, 21 May 2009 14:30:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/chris-hoy.asp</link>
      <title>ASDA teams up with Chris Hoy to get Britons on their bikes</title>
      <description>Multiple Olympic gold-medal winner Sir Chris Hoy has teamed up with ASDA chief executive, Andy Bond, to get more Brits on their  bikes and help improve the health of the nation.</description>
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      <guid isPermaLink="false">http://www.about-asda.co.uk/stories/well-being.asp</guid>
	  <pubDate>Thu, 21 May 2009 14:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/well-being.asp</link>
      <title>ASDA invests in colleague well-being</title>
      <description>Living up to its reputation as the UK's Most Innovative  Employer - as awarded at the 2009 Retail Industry Awards - ASDA  has invested over £1.5m implementing in-store occupational health clinics for its colleagues, including the 3000+ working in its 14 supermarkets in Northern Ireland.</description>
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      <guid isPermaLink="false">http://www.about-asda.co.uk/stories/carrier-bag-reduction.asp</guid>
	  <pubDate>Thu, 21 May 2009 13:30:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/carrier-bag-reduction.asp</link>
      <title>ASDA on target to hit 50% carrier bag reduction</title>
      <description>This month, ASDA has unveiled it's on course to meet the May 50% reduction deadline on plastic bags - with the supermarket diverting the equivalent of more than one billion bags away from landfill since signing the pledge last year.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/301</guid>
	  <pubDate>Thu, 14 May 2009 14:30:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/301</link>
      <title>ASDA wins customers by making good quality food</title>
      <description>ASDA today (14th May 2009) delivered its twelfth successive quarter of market out-performance with underlying comp sales (like-for-like) increasing by 8.4%* (excluding petrol, the timing of Easter and the impact of leap day in 2008. Unadjusted comp growth was 6.4%).</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/298</guid>
	  <pubDate>Tue, 7 Apr 2009 15:30:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/298</link>
      <title>ASDA slashes the price of Easter for millions of families</title>
      <description>ASDA announced today (Tuesday 7th April) that it had delivered on its pledge to lower 12,500 prices by Easter across the entire store, as the supermarket continues its mission to drive down the cost of the weekly shop for millions of hard-pressed shoppers.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/297</guid>
	  <pubDate>Tue, 7 Apr 2009 11:15:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/297</link>
      <title>ASDA survey reveals widespread fear of losing job</title>
      <description>A nationwide poll conducted by ASDA has revealed millions of people fear losing their jobs in the next six months, with many ready and willing to take a pay cut or reduced hours to prevent being made unemployed.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/295</guid>
	  <pubDate>Fri, 3 Apr 2009 11:15:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/295</link>
      <title>Superhero and supermarket join forces to get kids healthy</title>
      <description>ASDA is teaming up with healthy superhero, Sportacus, from children’s TV phenomenon, LazyTown, to get a million kids moving by the end of the year and help hard pressed mums feed their kids the 5-a-day target of fruit and veg on a tight budget.</description>
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      <guid isPermaLink="false">http://www.asda-press.co.uk/pressrelease/293</guid>
	  <pubDate>Mon, 30 Mar 2009 15:15:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/293</link>
      <title>ASDA income tracker reveals families are £13 a week worse off</title>
      <description>Spending Power Down 9.2% Due to Steep Fall in Earnings Growth and Inflation Spike</description>
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      <guid isPermaLink="false">http://www.about-asda.co.uk/stories/supplier-standards.asp</guid>
	  <pubDate>Wed, 18 Mar 2009 10:15:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/supplier-standards.asp</link>
      <title>ASDA leads the way in driving up supplier standards</title>
      <description>As part of ASDA’s commitment to monitor and improve the conditions under which its products are produced, the retailer hosted its second annual Ethical Standards Conference for suppliers at its Merchandising Centre of Excellence (MCE) in Morley, West Yorkshire.</description>
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      <guid isPermaLink="false">ASDA’s car parking code proves a success</guid>
	  <pubDate>Wed, 18 Mar 2009 10:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/parking-code.asp</link>
      <title>ASDA’s car parking code proves a success</title>
      <description>In March, ASDA celebrated the anniversary of its industry leading voluntary code which fines drivers for the misuse of disabled and parent and child parking bays across stores nationwide.</description>
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      <guid isPermaLink="false">Back By Popular Demand - Asda's Pocket-tap!</guid>
	  <pubDate>Tue, 17 Mar 2009 13:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/291</link>
      <title>Back By Popular Demand - Asda's Pocket-tap!</title>
      <description>Voted most memorable ad, ASDA brings back old friend to highlight price leadership.</description>
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      <guid isPermaLink="false">ASDA launches saving you money TV channel - http://www.asda.com/symtv</guid>
	  <pubDate>Mon, 02 Mar 2009 12:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/290</link>
      <title>ASDA launches saving you money TV channel - http://www.asda.com/symtv</title>
      <description>Supermarket's You Tube site helps shoppers share tips and save money.</description>
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      <guid isPermaLink="false">Supermarket slashes 5000 more prices</guid>
	  <pubDate>Thu, 26 Feb 2009 16:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/289</link>
      <title>Supermarket slashes 5000 more prices</title>
      <description>ASDA announced today that, by Easter, 12500 prices across the store will be lower than they were at the start of the year as it continues to drive down the cost of the weekly shop for millions of hard-pressed shoppers.</description>
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      <guid isPermaLink="false">Rising unemployment and falling earnings growth puts downward pressure on family finances</guid>
	  <pubDate>Mon, 23 Feb 2009 12:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/288</link>
      <title>Rising unemployment and falling earnings growth puts downward pressure on family finances</title>
      <description>The average UK household had £143 a week disposable income in January 2009, two per cent lower than a year earlier, according to the latest Income Tracker report from ASDA.</description>
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      <guid isPermaLink="false">ASDA mums go mad for linen</guid>
	  <pubDate>Thu, 19 Feb 2009 17:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/287</link>
      <title>ASDA mums go mad for linen</title>
      <description>Despite being the coldest winter on record, ASDA shoppers demand summer clothing.</description>
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      <guid isPermaLink="false">ASDA beats it full year sales and profit plan</guid>
	  <pubDate>Wed, 18 Feb 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/286</link>
      <title>ASDA beats it full year sales and profit plan</title>
      <description>Wal-Mart Stores Inc. announced today (17th February) that ASDA delivered another strong sales performance in the fourth quarter of 2008 achieving comp sales (like-for-like) growth of 7.2% (excluding petrol). This was up from 6.9% in Q3, 6% in Q2 and 5% in Q1. </description>
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      <guid isPermaLink="false">ASDA store and depot colleagues to share record £22 million bonus</guid>
	  <pubDate>Fri, 13 Feb 2009 13:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/284</link>
      <title>ASDA store and depot colleagues to share record £22 million bonus</title>
      <description>Today 133,000 ASDA store and depot colleagues celebrated after sharing a record £22 million bonus pot.</description>
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      <guid isPermaLink="false">ASDA leads the way in driving up supplier standards</guid>
	  <pubDate>Fri, 13 Feb 2009 12:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/285</link>
      <title>ASDA leads the way in driving up supplier standards</title>
      <description>As part of ASDA’s commitment to monitor and improve the conditions under which its products are produced, the retailer is today hosting its first ethical trading conference for suppliers at its Merchandising Centre of Excellence (MCE) in Morley, West Yorkshire.</description>
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      <guid isPermaLink="false">ASDA joins forces with INCPEN to help tackle packaging waste</guid>
	  <pubDate>Tue, 10 Feb 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/283</link>
      <title>ASDA joins forces with INCPEN to help tackle packaging waste</title>
      <description>ASDA is reaffirming its commitment to cut out unnecessary waste by joining INCPEN (The Industry Council for Packaging and the Environment) – one of the UK’s leading non-government organisations helping to make packaging more sustainable throughout the supply chain.</description>
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      <guid isPermaLink="false">Asda announces it will create 7000 new jobs in 2009</guid>
	  <pubDate>Wed, 28 Jan 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/282</link>
      <title>Asda announces it will create 7000 new jobs in 2009</title>
      <description>Supermarket also commits to recruit 3000 long-term unemployed for existing vacancies. </description>
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      <guid isPermaLink="false">ASDA income tracker: Weakening earnings growth will put disposable income under new pressures </guid>
	  <pubDate>Mon, 26 Jan 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/281</link>
      <title>ASDA income tracker: Weakening earnings growth will put disposable income under new pressures</title>
      <description>UK households are £4 a week worse off with £137 a week of discretionary income to spend in December 2008, 2.9 per cent less than a year earlier. </description>
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      <guid isPermaLink="false">Saving You Money Every Day</guid>
	  <pubDate>Fri, 23 Jan 2009 10:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/saving-you-money.asp</link>
      <title>Saving You Money Every Day</title>
      <description>This month, thousands of ASDA colleagues from its head office, stores and depots celebrated after clocking up a minimum 25 years of continuous service. </description>
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      <guid isPermaLink="false">New Year, New You</guid>
	  <pubDate>Fri, 23 Jan 2009 09:30:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/new-year-new-you.asp</link>
      <title>New Year, New You</title>
      <description>Avoiding waste has never been higher on the public agenda, which is why ASDA is pledging to kick start the New Year by helping customers think about portion sizes, which means you’ll not only save money by wasting less food, you’ll shed a few pounds in weight too. </description>
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      <guid isPermaLink="false">Rooting for Pigs</guid>
	  <pubDate>Fri, 23 Jan 2009 09:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/rooting-for-pigs.asp</link>
      <title>Rooting for Pigs</title>
      <description>ASDA is one of the first retailers to sign up to the RSPCA’s Rooting for Pigs campaign, pledging to work with the charity and the British pig industry to agree on a set of definitions for clear, consistent labelling of pork products. </description>
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      <guid isPermaLink="false">Extra special delivery for japanese shoppers</guid>
	  <pubDate>Mon, 19 Jan 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/280</link>
      <title>Extra special delivery for japanese shoppers</title>
      <description>ASDA's wine goes overseas for the first time.</description>
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      <guid isPermaLink="false">ASDA CEO vows to help customers make ends meet by rolling back the price of everyday items</guid>
	  <pubDate>Fri, 02 Jan 2009 10:00:00 GMT</pubDate>
      <link>http://www.asda-press.co.uk/pressrelease/279</link>
      <title>ASDA CEO vows to help customers make ends meet by rolling back the price of everyday items</title>
      <description>ASDA President and CEO, Andy Bond, today (2nd January) threw down a challenge to his supermarket rivals by vowing to help hard pressed shoppers make ends meet during 2009 by cutting the prices of essential items that customers need to buy every week. </description>
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      <guid isPermaLink="false">ASDA serves up silver celebration</guid>
	  <pubDate>Mon, 1 Dec 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/silver.asp</link>
      <title>ASDA serves up silver celebration</title>
      <description>This month, thousands of ASDA colleagues from its head office, stores and depots celebrated after clocking up a minimum 25 years of continuous service.  </description>
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      <guid isPermaLink="false">A concrete pledge</guid>
	  <pubDate>Mon, 1 Dec 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/concrete.asp</link>
      <title>A concrete pledge</title>
      <description>This month ASDA became the first UK supermarket to sign up to WRAP’s voluntary agreement to halve the amount of construction waste sent to landfill by 2012. </description>
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      <guid isPermaLink="false">Udderly Brilliant</guid>
	  <pubDate>Mon, 1 Dec 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/udderly.asp</link>
      <title>Udderly Brilliant</title>
      <description>As part of ASDA’s wider sustainability programme to tackle the welfare issues surrounding dairy bull calves, the company has unveiled its first ever Fantasy Farming Beef League – in which a group of 30 Yorkshire farmers will turn into agricultural Alex Fergusons in the hope that they’ll be crowned champions. </description>
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      <guid isPermaLink="false">Quids in</guid>
	  <pubDate>Wed, 1 Oct 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/quids_in.asp</link>
      <title>Quids in</title>
      <description>This month thousands of ASDA colleagues across the country are celebrating after sharing in a multimillion windfall following the maturity of their free Wal-Mart shares. </description>
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      <guid isPermaLink="false">Suppliers are thinking green</guid>
	  <pubDate>Wed, 1 Oct 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/wal-mart.asp</link>
      <title>Suppliers are thinking green</title>
      <description>This week, Wal-Mart launched its Sustainability Summit in Beijing, China, to help suppliers become more environmentally friendly. </description>
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      <guid isPermaLink="false">ASDA welcomes Simon Shaw</guid>
	  <pubDate>Wed, 1 Oct 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/new_dev_chef.asp</link>
      <title>ASDA welcomes Simon Shaw</title>
      <description>This week, ASDA welcomes new development chef Simon Shaw into the ASDA Brand kitchens. </description>
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      <guid isPermaLink="false">Eco Friendly</guid>
	  <pubDate>Mon, 1 Sep 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/eco-friendly.asp</link>
      <title>Eco Friendly</title>
      <description>In October ASDA will open its flagship Low Carbon store in Bootle near Liverpool. The store, which will benefit from a frame made entirely from timber, will be 35 per cent more energy efficient than any existing ASDA store to date. </description>
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      <guid isPermaLink="false">George Gets Real</guid>
	  <pubDate>Mon, 1 Sep 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/george-gets-real.asp</link>
      <title>George Gets Real</title>
      <description>This month ASDA re-launched its George clothing brand with a new logo and advertising campaign using real people as opposed to models. </description>
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      <guid isPermaLink="false">Children in Need</guid>
	  <pubDate>Mon, 1 Sep 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/children-in-need.asp</link>
      <title>Children in Need</title>
      <description>This year, ASDA will once again be proud to support BBC Children in Need as the number one partner to help and positively change the lives of disadvantaged children and young people in the UK. </description>
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      <guid isPermaLink="false">On Your Marks</guid>
	  <pubDate>Fri, 1 Aug 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/on-your-marks.asp</link>
      <title>On Your Marks</title>
      <description>At ASDA, we are committed to supporting ways that sport can contribute towards a healthy lifestyle.  </description>
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      <guid isPermaLink="false">Tickled Pink</guid>
	  <pubDate>Fri, 1 Aug 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.com/stories/tickled-pink.asp</link>
      <title>Tickled Pink</title>
      <description>This year we’ll be celebrating twelve years of Tickled Pink, ASDA’s dedicated breast Cancer charity. </description>
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      <guid isPermaLink="false">The SPACE bus</guid>
	  <pubDate>Fri, 1 Aug 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/the-space-bus.asp</link>
      <title>The SPACE bus</title>
      <description>His Royal Highness the Prince of Wales is just one of the passengers to board this refurbished double-decker bus. </description>
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      <guid isPermaLink="false">Behind the wheel</guid>
	  <pubDate>Tue, 1 Jul 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/behind-the-wheel.asp</link>
      <title>Behind the wheel</title>
      <description>ASDA employs over 3,000 drivers across its 27 distribution centres in the UK, but in this industry it’s not often you see a woman behind the wheel. </description>
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      <guid isPermaLink="false">Happy and Healthy Colleagues</guid>
	  <pubDate>Tue, 1 Jul 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/happy-and-healthy-colleagues.asp</link>
      <title>Happy and Healthy Colleagues</title>
      <description>July sees the launch of a range of new ASDA health benefits to all of our 170,000 store and depot colleagues. </description>
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      <guid isPermaLink="false">Flying the Flag</guid>
	  <pubDate>Tue, 1 Jul 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/flying-the-flag.asp</link>
      <title>Flying the Flag</title>
      <description>In June more than 200 colleagues represented ASDA at this year’s Wal–Mart shareholders’ meeting. </description>
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      <guid isPermaLink="false">The story of Maria Malan</guid>
	  <pubDate>Sun, 1 Jun 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/story-of-maria-malan.asp</link>
      <title>The story of Maria Malan</title>
      <description>Maria joined Stellar Farming in 1976 and before long was supervising a team of 60 permanent workers. </description>
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      <guid isPermaLink="false">Choose to Re–use</guid>
	  <pubDate>Sun, 1 Jun 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/choose-to-reuse.asp</link>
      <title>Choose to Re–use</title>
      <description>Choosing a re–usable bag doesn’t have to be a fashion faux pas. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">Green savings already in the bag</guid>
	  <pubDate>Sun, 1 Jun 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/green-savings-already-in-the-bag.asp</link>
      <title>Green savings already in the bag</title>
      <description>Letting customers make their own choice is the most effective method in the bid to phase out plastic carrier bags. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">A new route to low carbon</guid>
	  <pubDate>Thu, 1 May 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/new-route-to-low-carbon.asp</link>
      <title>A new route to low carbon</title>
      <description>We find out how our home shopping service is helping cut emissions, with our latest innovation — the electric delivery van. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">Forging fruitful relationships</guid>
	  <pubDate>Thu, 1 May 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/forging-fruitful-relationships.asp</link>
      <title>Forging fruitful relationships</title>
      <description>Helping create business opportunities and greatly improve the quality of life for our growers and their communities. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">Calling customers to recycle</guid>
	  <pubDate>Thu, 1 May 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/calling-customers-to-recycle.asp</link>
      <title>Calling customers to recycle</title>
      <description>With an average of two unused handsets in every home, people in the UK are hoarding over £1 billion worth of mobile phones. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">Saving a packet</guid>
	  <pubDate>Tue, 1 Apr 2008 13:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/saving-a-packet.asp</link>
      <title>Saving a packet</title>
      <description>Every year, UK households throw away more than 1.5 million tonnes of packaging — we’ve pledged to tackle this issue. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">An organic recipe for success</guid>
	  <pubDate>Tue, 1 Apr 2008 12:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/organic-recipe-for-success.asp</link>
      <title>An organic recipe for success</title>
      <description>We hear how one of our suppliers is helping us offer a healthy, affordable range of organic ready meals for children. </description>
    </item>
	
	<item>
      <guid isPermaLink="false">Low in carbon, high in taste</guid>
	  <pubDate>Tue, 1 Apr 2008 11:00:00 GMT</pubDate>
      <link>http://www.about-asda.co.uk/stories/low-in-carbon-high-in-taste.asp</link>
      <title>Low in carbon, high in taste</title>
      <description>Wind turbines, happy hens and the future of sustainable farming, from the man behind our free range Respectful Eggs. </description>
    </item>
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