Our stories
The best way to learn about our commitment to people, prices and planet is to hear from the people who matter most.
By this we mean our customers, colleagues, growers and suppliers as these are the people who make our company what it is.
ASDA
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Browse stories by month and year
May 2009’s featured story…
ASDA teams up with Chris Hoy to get Britons on their bikes
Multiple Olympic gold-medal winner Sir Chris Hoy has teamed up with ASDA chief executive, Andy Bond, to get more Brits on their bikes and help improve the health of the nation.
Chief executive Andy Bond and Sir Chris Hoy aim to get more Brits on their bikes
More stories from May 2009
ASDA invests in colleague well-being
Living up to its reputation as the UK’s Most Innovative Employer - as awarded at the 2009 Retail Industry Awards - ASDA has invested over £1.5m implementing in-store occupational health clinics for its colleagues, including the 3000+ working in its 14 supermarkets in Northern Ireland.
ASDA on target to hit 50% carrier bag reduction
This month, ASDA has unveiled it’s on course to meet the May 50% reduction deadline on plastic bags - with the supermarket diverting the equivalent of more than one billion bags away from landfill since signing the pledge last year.
March 2009’s featured story…
‘Pocket Tap’ returns
With sales of nostalgic brands such as Vimto, Bisto Gravy, Fray Bentos and Bird’s custard powder soaring, ASDA is ‘tapping’ into the trend by bringing back another faithful and much loved old friend.
‘Pocket Tap’ returns
More stories from March 2009
ASDA driving up supplier standards
As part of ASDA’s commitment to monitor and improve the conditions under which its products are produced, the retailer hosted its second annual Ethical Standards Conference for suppliers at its Merchandising Centre of Excellence (MCE) in Morley, West Yorkshire.
ASDA’s car parking code proves a success
In March, ASDA celebrated the anniversary of its industry leading voluntary code which fines drivers for the misuse of disabled and parent and child parking bays across stores nationwide.
January 2009’s featured story…
Saving You Money Every Day
In January ASDA unveiled a new television advertising campaign aimed at showing customers how they are able to continually lower prices and save customers money every day.
Our new television campaign shows our customers how they can save money every day
More stories from January 2009
New Year, New You
Avoiding waste has never been higher on the public agenda, which is why ASDA is pledging to kick start the New Year by helping customers think about portion sizes, which means you’ll not only save money by wasting less food, you’ll shed a few pounds in weight too.
Rooting for Pigs
ASDA is one of the first retailers to sign up to the RSPCA’s Rooting for Pigs campaign, pledging to work with the charity and the British pig industry to agree on a set of definitions for clear, consistent labelling of pork products.
December 2008’s featured story…
ASDA serves up silver celebration
This month, thousands of ASDA colleagues from its head office, stores and depots celebrated after clocking up a minimum 25 years of continuous service.
Thousands of ASDA colleagues celebrate 25 years service
More stories from December 2008
A concrete pledge
This month ASDA became the first UK supermarket to sign up to WRAP’s voluntary agreement to halve the amount of construction waste sent to landfill by 2012.
Udderly Brilliant
As part of ASDA’s wider sustainability programme to tackle the welfare issues surrounding dairy bull calves, the company has unveiled its first ever Fantasy Farming Beef League – in which a group of 30 Yorkshire farmers will turn into agricultural Alex Fergusons in the hope that they’ll be crowned champions.
October 2008’s featured story…
Quids in
This month thousands of colleagues from ASDA and George House and stores and depots across the country are celebrating after pocketing a multimillion windfall following the maturity of their free Wal-Mart shares.
Thousands of ASDA colleagues are celbrating a multimillion windfall
More stories from October 2008
Wal-Mart promotes suppliers to think green
As part of Wal-Mart’s commitment to take sustainability beyond just its carbon footprint and engage with colleagues, suppliers, customers and communities, the company has undertaken a major global project with suppliers in China - which kicked off this week with the launch of Wal-Mart’s ‘Sustainability Summit - Beijing 2008’.
New development chef cooks up a storm
This week, ASDA welcomes new development chef Simon Shaw into the ASDA Brand kitchens.
September 2008’s featured story…
Eco Friendly
In October ASDA will open its flagship Low Carbon store in Bootle near Liverpool. The store, which will benefit from a frame made entirely from timber, will be 35 per cent more energy efficient than any existing ASDA store to date.
We’ve opened our most energy efficient store to date
More stories from September 2008
George Gets Real
This month ASDA re-launched its George clothing brand with a new logo and advertising campaign using real people as opposed to models.
Children in Need
This year, ASDA will once again be proud to support BBC Children in Need as the number one partner.
August 2008’s featured story…
Tickled Pink
This year we’ll be celebrating twelve years of Tickled Pink, ASDA’s dedicated breast Cancer charity.
Celebrating 12 years of ASDA’ Tickled Pink campaign
More stories from August 2008
The SPACE bus
His Royal Highness the Prince of Wales is just one of the passengers to board this refurbished double–decker bus.
Behind the wheel
ASDA employs over 3,000 drivers across its 27 distribution centres in the UK, but in this industry it’s not often you see a woman behind the wheel.
July 2008’s featured story…
On your marks
At ASDA, we are committed to supporting our local communities and promoting ways that sport can contribute towards a healthy lifestyle.
We’re committed to supporting our local communities and promoting sport
More stories from July 2008
Happy and healthy colleagues
July sees the launch of a range of new ASDA health benefits to all of our 170,000 store and depot colleagues.
Flying the flag
In June more than 200 employees representing ASDA House, George House, stores and depots flew out to Bentonville in Arkansas, USA to represent ASDA at this year’s Wal-Mart shareholders’ meeting.
June 2008’s featured story…
Choose to Re–use
To help our customers break a habit of a lifetime we’ve been working to produce stylish, affordable and sustainable jute bags.
We’ve been working to help customers break a habit of a lifetime
May 2008’s featured story…
Green savings already in the bag
Our customer service expert explains why letting customers make their own choice is the most effective method in the bid to phase out plastic carrier bags.
Why letting customers make their own choice to phase out plastic carrier bags is effective
More stories from May 2008
A new route to low carbon
We find out how our home shopping service is helping cut emissions, from the team behind our latest innovation — the electric delivery van.
Forging fruitful relationships
By investing a further £30 million in trade across Africa, we are helping create business opportunities and greatly improve the quality of life for our growers and their communities.
March 2008’s featured story…
The story of Maria Malan
Learn about our approach to ethical trading from our partners at the Fairtrade winery in South Africa — and through the story of wine producer Maria Malan.
Learn about Maria Malan and ASDA’ partnership with the Fairtrade winery in South Africa
More stories from March 2008
Calling customers to recycle
With an average of two unused handsets in every home, people in the UK are hoarding over £1 billion worth of mobile technology.
February 2008’s featured story…
Saving a packet
To help customers act on the issue of waste, we’re working with the Government, suppliers and manufacturers to strip away the layers of unnecessary packaging.
We’re stripping away unnecessary packaging
More stories from February 2008
An organic recipe for success
Hear how one of our suppliers is helping us offer a healthy, affordable range of organic ready meals for children.
Low in carbon, high in taste
A word on wind turbines, happy hens and the future of sustainable farming, from the man behind our free range Respectful Eggs.
ASDA.com Copyright 2008.
